A publicidade tem um papel fundamental na divulgação e legitimação da identidade brasileira. Ela se encarrega de mostrar e reforçar atributos que são facilmente identificáveis pela população e que essa se veja como possuidora de uma identidade única por causa da imensidão do país, das riquezas naturais e das várias culturas que aqui se hibridizam formando uma colcha de retalhos rica em costumes e tradições próprios de um país miscigenado. Neste trabalho, pretendemos analisar como a imagem da identidade brasileira é (...) percebida pela publicidade como um grande potencial gerador de significações que levam para a aquisição do produto. Através da produção de sentido buscaremos analisar as peças publicitárias que reúnam a brasilidade como um signo a ser consumido pelo público. (shrink)

One of the essential distinctions in action theory is that between activity and passivity. I address this distinction in this article.

In the context of his advanced theory of ethics Aristotle like later Kant seems considering the Golden Rule as trivial and not bound to be articulated. It is possible that Aristotle did not feel necessity to mention the Golden Rule, because the very Golden Rule was spread out in his ethics. Though he did not use the formula ofthe Golden Rule in his texts, he often expressed his understanding of virtuous character and virtuous relations using intellective constructions evidently relevant to (...) the Golden Rule. The analysis of Aristotle’s reasoning on shame, social intercourse and, mainly, friendship shows that his ethics is saturated with the content andspirit of the Golden Rule, including such features agent’s initiative, activity, commitment and thus her/his responsibility for establishing relations, their potential reversibility, mutuality, and universalizability. (shrink)

Nosso texto pretende mostrar que está presente no pensamento schopenhaueriano, para além da sua definição “canônica”, uma outra concepção de filosofia que torna possível pensarmos uma filosofia prática de uma perspectiva propriamente empírica. Schopenhauer frequentemente define a filosofia como teoria metafísica de caráter contemplativo que abdica de toda normatividade. Contudo, encontramos uma outra noção menos elevada e mais próxima da dimensão prática da vida, orientada por uma perspectiva mais empírica e de caráter eudemonológico. Essa outra noção de filosofia torna possível (...) pensar uma ética não descritiva, que permanece alheia à normatividade moral, mas considera máximas que servem como recurso estratégico para uma vida mais suportável. (shrink)

The current challenging organizational context demands that organizations adapt quickly and continuously in order to survive and maintain their competitive advantage. Considering this need, one of the responses given by companies has been the valorization of work teams and their capacity for innovation, as well as fostering positive skills and emergent states in employees, such as emotional carrying capacity and affective commitment, respectively. The aim of this research is thus to study the relationship between emotional carrying capacity and group innovation, (...) considering affective commitment as the mediating variable. To test these relationships, an empirical cross-sectional study was conducted including 138 Portuguese work teams belonging to different sectors of activity, composed of 625 members and their respective leaders. The results were analyzed through structural equation modeling and showed positive relationships between emotional carrying capacity and affective commitment, as well as between affective commitment and group innovation. In addition, the mediating role of affective commitment in the relationship between emotional carrying capacity and group innovation was also supported. Therefore, the results suggest that a work context in which members openly express their emotions contributes to reinforcing their affective attachment to the group, making them feel more involved and available to test and implement new ideas and procedures. The findings reinforce the benefits of promoting the expression of emotions and the development of healthy bonds between team members. (shrink)

Este artigo visa introduzir a noção de dramatização em Gilles Deleuze. Trata-se da subversão das clássicas perguntas metafísicas que justificam as essências e as idéias. Uma distribuição de diferenças determina a atualização das idéias. O método de dramatização envolve processos de diferenciação. Diferenças internas, relativas a blocos de espaço-tempo criam condições para os conceitos. Um campo intensivo e diferencial de forças faz emergir um teatro especial de virtualidades e uma expressividade das idéias. A realidade não é dada , mas dramatizada (...) por forças não individuais e subjetividades larvares. O método de dramatização está aquém do conhecimento e até mesmo de toda consolidação que a filosofia ganha com os conceitos. O artigo procurará ainda indicar os vínculos da dramatização com os mundos incompossíveis de Leibniz e com o cinema de David Lynch. (shrink)

This paper presents an analysis and critique of Roger Penrose’s epistemological, methodological, and ontological positions. The analysis is relevant not only because Penrose is an influential scientist, but also because of the particular traits of his thought. These traits are directly connected with his background and approach to science: ontological and epistemological realism, mathematical Platonism, emphasis on the continuities of science, epistemological inclusiveness and essential openness of science, the role of common sense, emphasis on the connection between science, ethics, and (...) philosophy. The paper articulates Penrose’s position and criticizes some of its possible shortcomings. It contributes to the perception of science as an open activity, as illustrated in Penrose’s particular approach, and provides an interesting case-study that can contribute to understanding how epistemological and ontological positions are connected with particular scientific practices. (shrink)

Propõe-se a discussão de alguns aspectos intrínsecos ao processo de produção de farinha modulado por tecnologias de organização social e produtiva, com destaque para os serviços ambientais originados durante essas atividades. Os serviços ambientais são maiores do que os consumidos e atribuem a esses povos um importante papel dentro do processo de sustentabilidade em um ecossistema frágil. Esta pesquisa possui abordagem qualitativa e quantitativa, e inclui incursões etnográficas feitas pelos pesquisadores. As análises indicam a importância do reconhecimento do Estado através (...) de políticas públicas estruturantes e não de ações de transformação social, que não validam os sistemas de produção tradicional. (shrink)

Lo que aquí se presenta es una introducción a las posibles implicaciones de una «estética freudiana», estética que estaría atravesada por el proyecto inacabado de Freud: la fundamentación de la Trieblehre.

In an explanation, what does the explaining and what gets explained? What are the relata of the explanation relation? Candidates include: people, events, facts, sentences, statements, and propositions.

Apesar da declaração, por parte do próprio Schopenhauer, de que a sua noção de Ideia deve ser entendida no mesmo sentido da Ideia platônica, estas não são idênticas, e apesar da declarada pretensão de filiação filosófica, é preciso ter em mente as divergências entre essas concepções para bem compreender a noção schopenhaueriana de filosofia como metafísica. Do mesmo modo que Schopenhauer se pretende kantiano mas transforma radicalmente a filosofia transcendental de Kant, o mesmo ocorre com a Ideia platônica na composição (...) da metafísica da Vontade. Dentre as várias influências, as filosofias de Platão e de Kant, são o principal material a partir do qual Schopenhauer constrói sua filosofia metafísica. O objetivo do presente artigo, portanto, é mostrar como Schopenhauer, por meio da fusão de certos aspectos das filosofias de Platão e Kant, pensa solucionar as contradições inerentes à teoria platônica das Ideias como identidades puras e, deste modo, manter a noção de Ideia dos diálogos metafísicos enquanto identidades que sustentam a possibilidade de uma epistemologia no sentido do discurso racional científico-filosófico e das consequências que daí advém. (shrink)

Chantal Maillard ha sido una de las pensadoras más relevantes de los últimos años. Su método creativo yatrevido ha indagado en una de las tensiones más importantes de la cultura actual: aquella que resulta de los encuentros y conflictos entre filosofía y poesía. Partiendo de la perspectiva maillardiana, este artículo aborda el lugar de lo poético en el mundo actual. Para ello, se postula que la distinción entre poesía y poema es una de las hipótesis centrales de la propuesta de (...) Maillard y es la que permite comprender que lo poético hace parte del flujo existencial por el que un fenómeno concreto de mundo puede acabar y dar lugar a otro, respondiendo a las insatisfacciones que alimentan el deseo por algo distinto a lo que ya-está. (shrink)

El presente artículo explora el carácter farmacológico de la tecnología a partir del caso del software libre de navegación anónima por internet y su potencial político. Se defiende la tesis de que el software, que es la base del sistema de vigilancia y control psicopolítico neoliberal descrito por Byung-Chul Han, puede ser al mismo tiempo, cuando se implementa en programas de código abierto que camuflan nuestra huella digital, una herramienta para la resistencia y emancipación. Esto se debe a que dicha (...) implementación ataca los principios fundamentales de la lógica de dominación dataísta: la transparencia y la predictibilidad. (shrink)

Body metaphors and body fables were frequently used in ancient discourse for social communities and politics. This article will examine a body fable by the Greek fabulist Babrius that has been overlooked in research so far. It shows a remarkable similarity to 1 Corinthians 12 through the use of central terms such as σῶμα and μέλος or personified speaking body parts such as an eye and head. Even if no literary direct dependence is claimed, the text, which was written at (...) about the same time as 1 Corinthians, sheds light on Paul's understanding of the body fable. It becomes apparent, however, that the rhetorical function is fundamentally different in the two texts. Whilst the body fable in Babrius reinforces hierarchical structures, Paul emphasises the equality of the various body parts. The discussion about the 'implicit ethics' of these two texts is hermeneutically embedded in the current Corona crisis and the management of the crisis in different forms of organisation and state. CONTRIBUTION: The contribution makes the overlooked Babrius Fable 134, a body fable in political context, known in New Testament scholarship. A comparison with 1 Corinthians 12 points out that despite close analogies in plot and vocabulary, the message regarding the social structure diverges radically: While Babrius propagates a reinforcement of hierarchical leadership, 1 Corinthians 12 pleads for a community based on equivalence. (shrink)

This book introduces readers to the topic of explanation. The insights of Plato, Aristotle, J.S. Mill and Carl Hempel are examined, and are used to argue against the view that explanation is merely a problem for the philosophy of science. Having established its importance for understanding knowledge in general, the book concludes with a bold and original explanation of explanation.

Ruben Berrios Queen’s University Belfast Anti-realism and Aesthetic Cognition Abstract At the core of the debate between scientific realism and anti-realism is the question of the relation between scientific theory and the world. The realist possesses a mimetic conception of the relation between theory and reality. For the realist, scientific theories represent reality. The anti-realist, in contrast, seeks to understand the relations between theory and world in non-mimetic terms. We will examine Cartwright’s simulacrum account of explanation in order to illuminate (...) the anti-realist position. Science consists of phenomenological and theoretical laws. The former are concerned with appearances, or those phenomena that can be directly observed; the latter involve the unobservable reality that is alleged to underlie appearances, and are capable only of indirect confirmation. Phenomenological laws are said to be descriptive, whilst theoretical laws are understood as explanatory. Cartwright is concerned with the theoretical. She claims that the standard realist account of the explanatory efficacy of theoretical laws is faulty. The explanatory power of theoretical laws consists in their ability to provide an explanation of physical phenomena. According to Cartwright, the realist claims that laws explain phenomena by providing an abstract description of them, in terms of their micro-structural features, that is alleged to be true. On this view, explanatory power is entirely dependent on descriptive adequacy. As phenomenological laws describe appearances, so theoretical laws describe the fundamental reality that governs appearances. Cartwright rejects the preceding view and in its place proposes a simulacrum account of explanation. According to Cartwright, the explanatory power of theoretical laws is related not to descriptive adequacy, but rather to the construction of adequate models. To explain a phenomenon is to construct a model which best or most adequately accommodates the phenomenon to a theory. The model will consist of various posited objects that serve to explain the phenomena in terms that are consistent with a set of theoretical laws. Cartwright claims that theoretical laws are true of, or describe, the objects of the model. The objects of the model, however, are not descriptive of reality. They are simulacra. They have, that is, the form or appearance of things, without possessing their substance or proper qualities. In light of the foregoing account we can summarise the distinction between scientific realism and anti-realism as follows. The realist claims that theoretical laws literally represent real objects. The anti-realist claims that laws represent objects of a model that are simulacra of reality. Anti-realism has an aesthetic dimension. The movement from realism to anti-realism is also the movement from the mimetic conception of the scientist as holding a mirror to nature to the constructionist view of the scientist as engaging with nature through invention. There is a lot of the artist in the anti-realist’s view of the scientist. This is true for Cartwright as well as, for example, Van Fraassen in his doctrine of constructive empiricism. It would appear, then, that the philosophy of science has absorbed some concepts that are ordinarily housed in aesthetics. And it has done so profitably. The aim of this paper is to reverse the direction of disciplinary influence. Can art, in relation to its status as a cognitive enterprise, be illuminated by scientific anti-realism? I will argue that it can. In an unexpected reference to the Nicomachean Ethics, Cartwright draws a suggestive parallel between theoretical laws and general moral principles, on the one hand, and physical phenomena and everyday moral conduct, on the other hand. If we add to this the claim that a central component of art’s value is cognitive, then we have the basic materials with which to flesh out a broadly anti-realist view of art. In the production of art, artists can construct models that mediate between everyday ethical phenomena and general ethical tendencies. These models reveal the ways in which there are implicit consistencies or inconsistencies, conflicts or congruences and so forth, between the phenomena and the tendencies. On this basis art can contribute to the reflective understanding of ethical life. This constitutes to a large degree art’s status as a cognitive enterprise. To apprehend art cognitively as artist or critic is to engage in aesthetic cognition. (shrink)

Este artigo apresenta os principais temas de discussão que emergiram em um grupo de leitores de uma rede social. Discute o conceito de pedagogias da visibilidade, que no contexto atual, constituem materialidades simbólicas de uma nova maneira de se fazer existir frente a emergência das redes sociais. Foi utilizada a análise de conteúdo como técnica de pesquisa. Os resultados apontam que a discrição comedida e a introspecção como marca da personalidade leitora em tempos outros, o leitor das redes sociais clama (...) visibilidade e dela depende a sua sobrevivência nos espaços virtuais e estes, por sua vez, incitam-no a assumir um comportamento de auto celebrização, que é valorizado pela rede social enquanto comunidade de leitores. Apresenta uma matriz de tipificação das postagens que buscou agregar informações acerca das pedagogias da visibilidade das quais os leitores fizeram uso para serem vistos. As considerações finais apontam que nas redes sociais, ao se comportar como uma celebridade, o leitor sai dos silenciosos espaços introspectivos e solitários nos quais realizava suas leituras e tinha garantida a inviolabilidade dos seus gestos de leitor. (shrink)

An analysis of causal explanation, using counterfactuals and omitting laws or lawlike generalisations.

Com base na visão crítica do filósofo sul-coreano, Byung-Chul Han, de que a ordem digital está descoisificando o mundo ao informatizá-lo, o artigo propõe uma reflexão sobre os riscos da migração humana para a infosfera ou para o mundo-das-não-coisas. Em tal universo, somente as informações digitais prevalecem, circulando ininterruptamente, surpreendendo, excitando, e, com isso, inaugurando uma nova forma de controle social. Pelas vias desse tipo de comunicação de massa, o virtual se impõe aos fatos, relativizando a relação com verdade e (...) verificação e, consequentemente, com democracia, memória e história. A psicopolítica, sistema de poder hegemônico atual, é a quem interessa essa manobra do psiquismo humano pela contínua positividade estimuladora, que visa transformar cidadãos em meros phono sapiens jogadores de uma ‘realidade’ gamificada. Por isso, o momento exige debate a respeito dos limites permitidos às tecnologias e à inteligência artificial, pois se passam a servir de sinônimo à anulação do mundo-das-coisas é porque nos ameaçam com a perda do mundo como tal. (shrink)

RESUMEN A partir del examen de la noción de dialéctica ofrecida por Jean-Paul Sartre en “Cuestiones de método”, se identifican tres características propias de dicha noción presentes en la dialéctica de Hegel: el papel de la reflexión, la negatividad y la relación entre la dialéctica y la subjetividad. ABSTRACT On the basis of the analysis of the notion of dialectics set forth by Jean-Paul Sartre in “Search for a Method”, the article identifies three characteristics of said notion that were already (...) present in Hegel’s dialectics: the role of reflection, negativity, and the relation between dialectics and subjectivity. (shrink)

El presente artículo explora la apropiación discursiva que el poder contemporáneo hace del concepto “terrorismo”. A partir de algunas indicaciones de las filosofías políticas de Platón y de Hobbes, similares en cuanto a su encomio de la violencia como herramienta del poder, se defiende que abusar del concepto “terrorismo” sirve al poder como mecanismo de autolegitimación y autoafirmación. Esto es así porque el poder, a través de sistemas doctrinales muy diseminados, presenta los actos terroristas como una muestra del hipotético estado (...) de caos total que surgiría si se modificara su actual configuración. (shrink)

La experiencia religiosa ocupa un lugar central en la filosofía de Edith Stein. Y, aunque no dedicó un estudio en particular a describir dicha experiencia, sí dejó indicaciones importantes en varios de sus textos. Dentro de las vivencias religiosas, la vivencia mística ocupa un lugar especial y a ello dedicaremos el presente trabajo. Para ello, vamos a ver algunas descripciones sobre la experiencia religiosa donde se deja ver la influencia de Adolf Reinach en las ideas de Edith Stein; en segundo (...) lugar, veremos el lugar que ocupa la propia vivencia mística de Edith Stein, pues se trata de una vivencia que la marcó de manera significativa, pero de la cual, a pesar de todo, se sabe muy poco, pues ella misma no quiso hablar al respecto, lo que hace de ella un secreto. En el último apartado exploramos las relaciones entre la mítica y la teología para ver el modo especial como Stein confrontó los resultados de su propio pensamiento con la teología mística del Pseudo Dionisio Areopagita. (shrink)

The idea of sociability - a person’s disposition and ability to communicate and live in the community - goes through the whole history of philosophy. Due to the peculiarity of translations, this term and the whole tradition related to it have been lost to the Russian reader. The article discusses some tendencies in comprehending the idea of sociability in early modern moral philosophy. The key to this consideration is F. Hutcheson’s essay On the Natural Sociability of Mankind, the title of (...) which contains the very term “sociability” and which presents the main essential points in a discussion of the issue in the first third of the 18 th century. One can distinguish two main approaches to the problem. According to one of them, sociability determined by various human natural needs is the basis of social relations, and a person becomes a moral agent as a social being (H. Grotius, T. Hobbes, S. Pufen-dorf, B. Mandeville). According to another approach, sociability is a manifestation of a person’s natural tendency to care for the good of others, and its consistent implementation leads to the formation of community and supports its stability (Cambridge Platonists, Shaftesbury, Hutcheson, J. Butler, D. Hume, A. Smith). Representatives of both approaches recognized contradiction in manifestations of sociability or in its nature. I. Kant theoretically overcame the confrontation between these approaches and conceptualized the contradiction and associated it with the human nature. According to Kant, the “unsociable sociability” is given in the fact that a person has a tendency to sociability but also a tendency to self-assertion at the expense of others. However, despite the presence of asocial features (evil principle), Kant considered the person’s inherent sociability (good principle) as a prerequisite for culture and as one of the most important conditions of possibility of morality. (shrink)

general discussion of relativism and of realism.

Resumen: Este ensayo busca alimentar epistemológicamente la figura del guionista como un traductor singular. Se trata de un creador que no traduce, sino que deja traducir desde un particular ejercicio de imaginación simbólica donde lo cósmico, lo onírico y lo poético se expresan en un tipo de lenguaje. Usando una técnica inversa, se opone a la tesis de lo intraducible. El control de los vacíos interpretativos sería, más bien, el requisito que permite adaptar el contenido de mensajes de un sistema (...) gramatical a otro, cada uno con sus propios códigos y reglas, pero usando la figura de una obra semiabierta. Abordamos el rol de guionista-traductor desde un doble anclaje conceptual. Por un lado, la idea de que la traducción es una forma, tesis que desarrolla Walter Benjamin en su ensayo “La tarea del traductor”. Por otro, el paradigma descrito por Paul Ricoeur en “Sobre la traducción”, en el cual desarrolla la alternativa práctica de fidelidad versus traición. En ambos autores se supone la existencia de un original. El traductor mantiene una relación próxima con ese original. En la teoría del guion, puesto que la traducción existe, es necesario que sea posible.: This essay seeks to epistemologically feed the figure of the scriptwriter as a singular translator. It is a creator who does not translate but let translate from an exercise of symbolic imagination where the cosmic, the oneiric and the poetic are expressed in a type of language. Using a reverse technique, he opposes the thesis of the untranslatable. The control of interpretive gaps would be, rather, the requirement that allows the content of messages from one grammar system to be adapted to another, each with its own codes and rules, but using the figure of a semi-open work. We approach the role of scriptwriter-translator from a double conceptual anchorage. On the one hand, the idea that translation is a form, thesis developed by Walter Benjamin in his essay "The task of the translator". On the other hand, the paradigm described by Paul Ricoeur in "On translation", in which he develops the practical alternative of fidelity versus treason. In both authors the existence of an original is supposed. The translator maintains a close relationship with that original. In the theory of the script, since the translation exists, it is necessary that it be possible. (shrink)

El presente ensayo aborda, en seis argumentos, las implicancias de la teoría de los imaginarios sociales en la comprensión del fenómeno comunicativo y su papel en el proceso de la semiosis. Se describe la directa relación existente entre las tres facultades que hacen del hombre un ser simbólico..

Resumen: Este texto aborda el estado de aquellas investigaciones que se nutren de la teoría de imaginarios y representaciones sociales en Chile. Se trata de un estudio cartográfico, y como tal, toma en consideración aquellos enfoques, metodologías y resultados más relevantes, que permiten bosquejar un "estado de la cuestión". No es, por lo tanto, un fichaje exhaustivo de cada trabajo o tesis al que se pueda vincular con el campo señalado, debido al gran volumen de productos asociados directa o indirectamente (...) con la denominada "imaginería social". Se aplicaron cuestionarios semi-estructurados a investigadores del área, se revisaron avances de investigación y se analizaron los artículos científicos más citados, que permitieron aplicar un análisis de contenido. Se observó que los autores y teorías con las que se trabajan son diversos y proponen una transversalidad conceptual que se extiende al plano metodológico. Se concluye que los imaginarios y representaciones sociales se han convertido en una buena herramienta para comprender la realidad y que facilita preguntas de investigación sobre el pasado y el presente de lo relevante y lo cotidiano.: This paper addresses the state of the art that draws on the theory of imagery and social representations in Chile. It is a cartographic study, and as such, it considers those approaches, methodologies and results that are more relevant, which allow a "state of the research" to be sketched out. It is not, therefore, an exhaustive signing of each paper or thesis to which it can be linked with the field indicated, due to the large volume of products associated directly or indirectly with the so-called "social imagery". Semi-structured questionnaires were applied to researchers in the area, research progress was reviewed and the most cited scientific articles were analyzed, allowing a content analysis to be applied. It was observed that the authors and theories with which they work are diverse and propose a conceptual crossing that extends to the methodological plane. It is concluded that imagery and social representations have become a good tool to understand reality and that facilitates research questions about the past and present of the relevant and the everyday. (shrink)

How can we picture the days of December 19th and 20th 2001 ? Where can we trace its origins and driving force? Which has been the leading subject? Are there any clues which enable us to recognize the movement as well as the obstacles it will have to overcome? The labour of the movement in Argentina does not only show the peculiarities of our history, but it also refutes the series of arguments on universal circulation asserting that the passage front (...) fordism to post fordism implies the inevitable destruction-disappearance of all social achievements that can be credited to the movements action in the past. The ungovernability that began in 1955 is today more serious than ever, because it is not the result nor of the incompetence of the succeeding governments nor of the imposition of the international financial centres, but, on the contrary, it is the result of the movement’s action through the years. (shrink)

The principle of sufficient reason can be taken as a guide to the progress of philosophical and scientific knowledge. Thus, we could establish a link between scientific disciplines and philosophy, which would result in a mutually enriching dialogue. However, it can be shown that the use of the principle of sufficient reason is not suitable for the philosophical and scientific research, so neither can be used to establish a dialogue. It is argued, therefore, that other principles must be deepened, e.g., (...) causality, to establish a link between science and philosophy. (shrink)